If you guys remember back in September of last year we were treated some paparazzi candids of Sebastian during a mysterious photoshoot in Spain which we later figured out was for an upcoming campaign for Hugo Boss. Well, the wait is officially over! Check out these supremely handsome photos of Sebastian wearing the 2018 collection of Hugo Boss for their “Summer of Ease” campaign including the promotional video spot below.
For Spring / Summer 2018, BOSS presents a new digital campaign starring Hollywood actor Sebastian Stan, taking the Spring / Summer 2018 collection, “Summer of Ease”, into new coastal surroundings. Wearing the new designs, Sebastian spends a relaxed summer by the sea, exploring a new easy mood for BOSS.
The new campaign presents video content and imagery following Sebastian through an easy relaxed season. He represents the modern, driven man with a fast-paced lifestyle, whose downtime is now as important to him as his successful career.
The dream-like video is set against the dramatic coastal backdrops and elegant architecture, moving from early summer by the dock through the season’s with the wardrobe to match — characterized by a more relaxed approach to BOSS sartorialism than ever before, perfectly balancing ease with the elegance the house is known for.
Sebastian wears refreshed outerwear such as sporty anoraks and loose-cut trench coats, and softened BOSS tailoring including relaxed double-breasted shapes. Womenswear follows suit with the nautical details, airy dresses and lightweight tailoring, ready for summer to begin.
Ad Campaign: 2018 Hugo Boss > “Summer of Ease” Promo Spot – Screen Captures